Which architectural retail innovation was first introduced by Burberry in 2012, merging digital and physical shopping experiences in a revolutionary store design?

Modern retail architecture has transformed dramatically to create more engaging customer experiences. Virtual and augmented reality have revolutionized how architects design retail spaces, allowing for innovative experiential marketing concepts. Test your knowledge about a groundbreaking retail architectural innovation that changed how consumers interact with products in physical stores.

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Magic Mirrors - interactive displays that showed how clothes would look on customers without trying them on
Floating Display Pavilions - suspended product showcases that created the illusion of merchandise floating in mid-air
Sensory Walls - architectural elements that released product scents and sounds when customers approached
Holographic Product Tables - 3D projections allowing customers to manipulate virtual products before purchase