Which major film studio launched its 'Premier Access' model during the pandemic, allowing viewers to pay a premium to stream new theatrical releases on the same day they hit theaters?

The film and television industry has undergone massive changes in how content is marketed and delivered to consumers. The rise of streaming platforms has forced traditional studios to rethink their retail strategies and create new omnichannel approaches to reach viewers. This trivia question tests your knowledge about how a major studio adapted its retail strategy to compete in the streaming era.

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