Which retailer launched the first innovation lab inside an operational store, allowing customers to test and provide feedback on new technology while shopping?

Innovation labs have become crucial testing grounds for retailers looking to experiment with new technologies and concepts before wider implementation. These dedicated spaces allow companies to prototype and refine cutting-edge solutions that may reshape the shopping experience. Test your knowledge about the pioneering retail innovation labs that are helping major brands stay competitive in the rapidly evolving retail landscape.

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Walmart's Intelligent Retail Lab (IRL)
Target's Technology Innovation Center
Amazon's 4-star concept stores
Neiman Marcus' Innovation Lab (iLab)