Which luxury fashion brand created an extensive costume and merchandise collaboration with Cirque du Soleil for their 2018 production 'VOLTA', including a limited-edition retail collection?

The performing arts industry has increasingly embraced strategic brand partnerships to enhance productions, expand audience reach, and create unique merchandise opportunities. These collaborations blend artistic integrity with commercial appeal, often resulting in memorable promotional campaigns and exclusive product lines. Test your knowledge of these creative business partnerships that have helped shape modern theatrical marketing and merchandising!

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Stella McCartney
Louis Vuitton
Burberry
Alexander McQueen