Which celebrity pioneered the 'try before you buy' home sampling model that revolutionized the cosmetics retail experience and led to industry-wide changes in product testing?

Celebrity-backed brands have transformed the retail landscape, creating new marketing strategies and customer experiences. Some famous figures have done more than just lend their names—they've pioneered innovative approaches to product development, customer feedback integration, and retail marketing that changed industry standards. Test your knowledge about which celebrity entrepreneur truly revolutionized their retail category with groundbreaking customer experience innovations.

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Rihanna with Fenty Beauty's virtual try-on technology
Jessica Alba with The Honest Company's subscription sample boxes
Kylie Jenner with Kylie Cosmetics' home sampling program
Gwyneth Paltrow with Goop's seasonal preview collections