Which major language technology company was originally called 'Backrub' before rebranding due to linguistic associations?

Language shapes our perception of brands in powerful ways. Some of the world's most successful companies have undergone fascinating name changes that reflect linguistic insights, cultural adaptation, or strategic rebranding. This poll tests your knowledge of notable linguistic transformations in brand history. Can you identify which famous company underwent this particular language-driven rebrand?

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Google
Microsoft Translator
DeepL
Duolingo