Which film holds the record for the most lucrative product placement deal in cinema history, generating an estimated $100 million in additional watch sales?

Product placement in film and television has become a sophisticated marketing strategy worth billions annually. From subtle appearances to plot-integrated brand partnerships, these collaborations shape both the creative direction of entertainment and consumer perceptions. This trivia question explores one of the most lucrative product placement deals in cinema history that changed how brands approach film integration.

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James Bond: Spectre (2015) featuring Omega watches
Cast Away (2000) featuring FedEx
Back to the Future (1985) featuring Nike and Pepsi
James Bond: GoldenEye (1995) featuring Omega Seamaster watches