Which innovative supply chain model did Nike implement in the early 2000s that reduced product development time from concept to retail by over 40%?

The global athletic footwear industry relies on complex supply chains to deliver products to consumers worldwide. Major sports brands have developed sophisticated systems to manage production, distribution, and inventory. This trivia question tests your knowledge of how one leading company revolutionized its supply chain management to gain competitive advantage in the fast-paced sports retail market.

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• Consumer Direct Acceleration (CDA)
• Just-in-Time Manufacturing (JIT)
• Lean Innovation Product Pipeline (LIPP)
• Demand Creation Excellence (DCE)

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