When Epic Games Store launched in 2018, what unprecedented product marketing strategy did they implement to rapidly build their user base?

In the competitive world of digital game distribution, Epic Games Store made a bold market entry strategy to challenge Steam's dominance. Their approach to customer acquisition and platform growth has become a case study in disruptive product marketing within the gaming industry. Test your knowledge about how Epic Games Store strategically positioned itself when launching to compete against established platforms.

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Offering a free AAA-quality game to users every week
Implementing a subscription service at half the price of competitors
Giving developers a 100% revenue share for the first year
Launching with exclusive VR integration features