Which film franchise set a retail record by selling $700 million worth of merchandise BEFORE the first movie was even released in theaters?

The film industry doesn't just make money from box office sales - merchandise plays a huge role in a film's profitability. From action figures to clothing lines, successful films often spawn retail empires. This trivia question tests your knowledge about one of the most successful movie merchandise launches in cinema history. Do you know your film franchises beyond what appears on screen?

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• Star Wars: The Phantom Menace (1999)
• Harry Potter and the Sorcerer's Stone (2001)
• The Lord of the Rings: The Fellowship of the Ring (2001)
• Marvel's The Avengers (2012)

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