Which film is credited with featuring the first major, deliberately negotiated product placement in cinema history, causing sales of the featured candy to increase by approximately 65%?

Product placement in films has become a multi-billion dollar industry, with brands paying substantial sums to get their products featured in popular movies and TV shows. This strategy creates powerful marketing moments that can significantly boost sales and brand recognition. Test your knowledge about this influential intersection of retail marketing and entertainment that has shaped both industries for decades.

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E.T. the Extra-Terrestrial (1982) - Reese's Pieces
The Godfather (1972) - Genco Olive Oil
Back to the Future (1985) - Pepsi
You Only Live Twice (1967) - Toyota