Which retailer holds the Guinness World Record for the 'Largest Product Launch Attendance' when they unveiled a new product line in 2018?

The world of retail has seen some truly extraordinary achievements that have earned their place in the Guinness Book of World Records. From massive store openings that drew unprecedented crowds to retail chains that expanded at lightning speed across continents, the business of selling products has generated some fascinating world records. Test your knowledge about these remarkable retail milestones and see if you can identify which brand made history with their groundbreaking customer experience strategy!

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Alibaba, with over 800,000 people attending their Singles Day Festival product showcase in Hangzhou
Apple, with 750,000 people attending their iPhone X launch across global flagship stores
Amazon, with 720,000 virtual attendees for their Prime Day exclusive product reveal
Samsung, with 680,000 people at their Galaxy S9 simultaneous global launch events