Which innovative retail technology first enabled stores to create accurate heat maps of customer movements within physical locations based on geographic positioning?

Geographic Information Systems (GIS) have transformed how retailers understand customer behavior and make location-based decisions. This technology merges geographic data with retail analytics to optimize store placement, target marketing, and enhance shopping experiences. How well do you understand the cutting-edge developments in retail location intelligence? Test your knowledge about how geography and retail technology intersect in this increasingly data-driven industry.

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