Which company launched the first widely successful consumer loyalty program in 1896 that revolutionized customer retention by offering collectible stamps redeemable for merchandise?

Before digital apps and plastic cards, loyalty programs had fascinating historical origins that shaped modern retail strategy. These early innovations created the foundation for the sophisticated customer retention systems we see today. Test your knowledge about the historical development of retail loyalty programs and discover how past merchants created lasting customer relationships without today's technology.

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Sperry & Hutchinson (S&H Green Stamps)
American Express Membership Rewards
Betty Crocker Points Program
Montgomery Ward's Customer Credit System