Which mathematical product marketing campaign famously used the slogan 'Math: It's Not Just Numbers' and led to a 40% increase in student engagement with advanced mathematics concepts?

The world of mathematics education has seen various innovative marketing campaigns to make the subject more appealing and accessible. From specialized textbooks to online learning platforms, companies have employed unique strategies to promote mathematical thinking. This trivia question explores a landmark marketing campaign that significantly impacted how mathematics is perceived and taught in educational settings.

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Texas Instruments' 'Calculated Success' campaign for graphing calculators (2003)
Wolfram Alpha's 'Beyond Computation' initiative (2015)
McGraw-Hill's 'Mathematics Everywhere' textbook series promotion (2008)
Khan Academy's 'Unlock Your Potential' mathematics curriculum launch (2011)