Which film franchise pioneered the 'Ultimate Collector's Edition' packaging concept that included film-authentic prop replicas, dramatically influencing how premium box sets are marketed across the entertainment industry?

In the film industry, packaging isn't just about wrapping products—it's about marketing stories and creating iconic visual identities that resonate with audiences. Studios have revolutionized how movies and TV shows are presented to consumers through innovative packaging strategies. This trivia question explores a pivotal packaging innovation that transformed how a major film franchise connected with its audience and boosted merchandise sales.

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Harry Potter (with Warner Bros. including miniature Horcruxes and wands in collector sets)
Star Wars (with Lucasfilm including miniature lightsabers and Death Star models)
The Lord of the Rings (with New Line Cinema including replica One Ring and Middle-earth maps)
Marvel Cinematic Universe (with Disney including miniature Infinity Stones and shield replicas)