Which sports brand was the first to announce a major college-wide NIL program that would pay athletes across all sports at a single university?

College sports underwent a massive transformation in 2021 when athletes were finally allowed to profit from their Name, Image, and Likeness (NIL). This change revolutionized how sports brands approach collegiate athlete partnerships and marketing. Test your knowledge about this significant shift in sports marketing and brand strategy that has created new opportunities for both athletes and companies.

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