Which direct-to-consumer retail strategy first disrupted the traditional sports retail model and was widely adopted after 2016?

The sports retail landscape has transformed dramatically in the last decade, with technology integration and changing consumer behavior reshaping how athletic products are marketed and sold. This trivia tests your knowledge about a groundbreaking shift in sports retail strategy that changed how major brands connect with their customer base. Can you identify which innovative approach revolutionized the athletic retail sector?

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Nike's Consumer Direct Offense strategy, reducing wholesale partners and focusing on owned digital channels and experiential stores
Adidas's pop-up concept stores featuring limited-edition athlete collaborations
Under Armour's subscription box model for performance athletic wear
Puma's AR-enabled virtual try-on technology in flagship stores