Which architectural firm pioneered the use of immersive VR technology for client presentations, launching their proprietary platform in 2014 that revolutionized pre-construction visualization?

Test your knowledge of architectural firms' landmark product launches and marketing strategies. Major architectural studios often create significant buzz around their innovative designs and concepts. This trivia explores one of the most notable product launch strategies that changed how architectural firms present their work to clients and the public. How well do you know the marketing history that shaped today's architectural landscape?

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Gensler with their 'Reality Cube' platform
Foster + Partners with their 'VirtualBuild' system
Zaha Hadid Architects with their 'Parametric Vision' tool
SOM with their 'ImmersiveStruct' technology