Which sports retail giant launched its digital transformation with the 'Consumer Direct Offense' strategy, resulting in a 200% increase in digital sales between 2018-2021?

The sports retail industry has undergone massive digital transformation in recent years, with traditional brick-and-mortar stores racing to compete in the online marketplace. Major sports retailers have implemented various digital strategies to enhance customer experience, streamline operations, and maintain market relevance. This trivia tests your knowledge of how a leading sports retailer revolutionized its business through digital innovation.

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