Which innovative marketing approach did SpaceX use to dramatically increase public engagement with their Falcon Heavy rocket launch in 2018?

In the fast-paced world of scientific product marketing, how companies introduce groundbreaking innovations can determine their success. This poll tests your knowledge about a famous scientific product launch that revolutionized how scientific breakthroughs are marketed to both industry professionals and the general public. Can you identify the correct marketing strategy that led to this product's remarkable success?

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Launching a Tesla Roadster into space with a spacesuit-wearing mannequin named 'Starman'
Creating a limited-edition perfume called 'Eau de Space' that simulated the smell of outer space
Releasing an augmented reality app that let users virtually pilot the rocket from their smartphones
Partnering with National Geographic to release a documentary series about rocket design one week before launch