In 2022, what unprecedented move did Patagonia founder Yvon Chouinard make regarding the ownership and future profits of the company?

Patagonia has become synonymous with environmental stewardship in the outdoor retail industry. The company has implemented numerous groundbreaking sustainability initiatives that have transformed how retail brands approach environmental responsibility. From innovative recycled materials to unprecedented corporate activism, Patagonia continues to push boundaries while maintaining a successful business model. Test your knowledge about one of their most radical and headline-making sustainable business decisions in recent years.

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He transferred ownership to a trust and nonprofit that will use all profits to fight climate change
He sold the company to REI Co-op with the requirement that 50% of profits go to conservation
He implemented a buy-back program where customers return used items for 100% store credit
He converted Patagonia into a B-Corp that donates 25% of annual revenue to environmental causes