Which American grocery store chain is credited with pioneering the self-service shopping model in 1916, allowing customers to select their own merchandise without clerk assistance for the first time?

The way we shop today seems natural, but the history of retail is filled with revolutionary innovations that transformed the shopping experience. One of the most significant shifts occurred in the early 20th century when a bold new customer experience concept eliminated the need for clerk assistance for every purchase. Test your knowledge about this pivotal moment in retail history that fundamentally changed how consumers interact with products.

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Safeway
Kroger