Which virtual reality marketing innovation was first successfully implemented by the Royal Shakespeare Company in 2021 to promote their performances during pandemic restrictions?

The performing arts industry has been revolutionized by virtual reality technology, creating immersive experiences that extend beyond traditional theater walls. Leading companies have pioneered different approaches to virtual performance marketing, with varying degrees of success. Test your knowledge of these cutting-edge promotional strategies that are reshaping how audiences discover and experience performing arts productions.

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Dream VR: A motion-capture live performance of 'A Midsummer Night's Dream' where online audiences could interact with performers in real-time
Royal VR Tours: Virtual backstage access and 360° theater tours with recorded actor interviews
Shakespeare Immersed: A VR app allowing users to perform alongside AI-generated Shakespearean characters
Globe Digital: A subscription service offering VR recordings of performances with multiple viewing angles