Which pharmaceutical product launch strategy first introduced the concept of 'DTC advertising' (Direct-to-Consumer) for prescription medications in the United States?

The pharmaceutical industry follows specific strategies when launching new medications to market. These strategies often differ from those in other industries due to regulatory requirements, extended development timelines, and unique stakeholder considerations. This poll tests your knowledge about a notable pharmaceutical product launch strategy that revolutionized how medications are introduced to medical professionals and patients.

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Claritin's 1997 campaign that circumvented regulations by not mentioning what condition the drug treated
Viagra's 1998 campaign featuring former US Senator Bob Dole as spokesperson
Prozac's 1995 'Depression Awareness' educational initiative
Lipitor's 2000 campaign highlighting cholesterol risk factors through doctor testimonials