Which groundbreaking scientific product's marketing campaign first successfully used influencer scientists to reach mainstream audiences, creating the template for modern science communication?

In the competitive world of scientific innovations, marketing breakthroughs effectively can be as challenging as the discoveries themselves. Major scientific products often require specialized marketing approaches to communicate complex value propositions to both technical and non-technical audiences. This poll tests your knowledge about a famous marketing campaign that changed how scientific innovations reach mainstream markets.

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IBM's Watson AI system (2011)
PCR technology by Kary Mullis at Cetus Corporation (1985)
Illumina's genome sequencing platforms (2006)
CRISPR gene editing toolkit from Feng Zhang's lab (2013)