Which telescope brand pioneered the 'GoTo' computerized mount technology in consumer telescopes and marketed it with their famous 'Touch the Universe' campaign that revolutionized astronomy retail?

The astronomy retail market has undergone dramatic transformations with advancing technology. From traditional optical telescopes to sophisticated computerized systems, brands have competed to capture the stargazing consumer market. This trivia explores how one innovative marketing campaign changed how amateur astronomers shop for telescopes and created a retail revolution in the industry.

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Meade Instruments with their ETX series
Celestron with their NexStar line
Orion with their SkyQuest telescopes
Takahashi with their Mewlon series