Which of these marketing campaigns is credited with saving a Broadway show from early closure and transforming it into a long-running hit?

Test your knowledge about innovative marketing campaigns that transformed struggling Broadway shows into box office sensations! The performing arts industry relies heavily on creative marketing to fill seats and create buzz. Some productions have employed groundbreaking strategies that changed how theatrical performances are promoted. Can you identify which famous marketing pivot truly happened?

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The 'Attend in Character' campaign for Phantom of the Opera, where audiences received discounts for wearing masks to performances
Hamilton's '#Ham4Ham' lottery program, which featured free mini-performances outside the theater for fans hoping to win $10 tickets
The 'Tweet Seats' initiative for Wicked, designating special sections where live-tweeting during performances was encouraged
Les Misérables' 'Sing It Forward' campaign, where audience members could audition post-show to perform in future productions