Which celebrity pioneered the 'direct-to-consumer' subscription model in the beauty industry, creating a billion-dollar brand by initially offering only digital sales with no retail presence?

Beyond endorsements and appearances, some celebrities have revolutionized product marketing through innovative strategies that transformed entire industries. These famous figures didn't just lend their names to products—they fundamentally changed how companies approach branding, distribution, and consumer engagement. Test your knowledge of these celebrity product marketing pioneers and the strategies that made them legends in both entertainment and business.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories