Which company launched the first modern customer loyalty program in 1981 that became the model for many airline and retail loyalty programs today?

Customer loyalty programs have transformed how retailers engage with consumers, but their origins might surprise you. Before digital apps and plastic cards, innovative companies were already finding ways to reward repeat customers. This trivia question explores the historical roots of modern loyalty marketing that has since become a cornerstone of retail strategy worldwide.

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American Airlines with AAdvantage
S&H Green Stamps
Sears with the Discover Card
American Express with Membership Rewards