Which innovative pricing strategy, first widely adopted by Broadway theaters in the early 2010s, has since transformed revenue management in performing arts venues worldwide?

In the performing arts industry, ticket pricing strategies can make or break a production. From dynamic pricing to subscription models, theatres and performance venues must balance accessibility with financial sustainability. This trivia question explores a fascinating aspect of performing arts pricing that has revolutionized how venues approach their revenue strategies. Test your knowledge about the business side of the stage!

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Dynamic pricing (adjusting ticket prices based on demand, similar to airline models)
Subscription bundling (mandatory purchase of tickets to multiple shows at a discounted rate)
Time-based pricing (charging premium rates for evening performances versus matinees)
Reverse auction pricing (allowing customers to bid on unsold tickets)