Which innovative omnichannel strategy did Nike first introduce in 2018 that revolutionized the in-store shopping experience by connecting mobile app users directly with physical inventory?

The sporting goods industry has undergone massive changes in how products reach consumers. From traditional brick-and-mortar stores to sophisticated omnichannel strategies, sports retailers have had to evolve rapidly to meet changing consumer behaviors. This trivia question focuses on a groundbreaking omnichannel innovation that transformed how a major sports retailer connects with its customers. Test your knowledge of retail strategy in the sports industry!

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Nike Connect: RFID tags in jerseys that unlocked exclusive content when scanned
Nike Fit: 3D foot scanning technology for perfect shoe sizing
Nike App at Retail: Mobile check-in that allowed shoppers to reserve products, access store-specific inventory, and skip checkout lines
Nike Pro Direct: In-store virtual reality stations allowing customers to test products in simulated sports environments