Which telescope manufacturer dramatically repositioned its brand in 2005 by introducing its 'GoTo' computerized mount technology at consumer price points, making astronomy more accessible to beginners?

The astronomy equipment industry has seen dramatic shifts in brand positioning over the past two decades. As technology advances and amateur astronomy grows in popularity, telescope manufacturers have had to carefully position their products to stand out in an increasingly competitive market. This trivia question explores how one major brand revolutionized its market position to become a leader in consumer astronomy equipment.

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Celestron
Meade Instruments
Orion Telescopes
Sky-Watcher