Which famous retailer pioneered the 'trade not aid' business model in the 1970s, creating a global marketplace for traditional artisans and their cultural crafts?

Cultural traditions have always influenced retail strategy and brand development. Retailers who effectively incorporate cultural heritage into their business models often create powerful connections with consumers while preserving important traditions. This trivia question explores how one famous retailer revolutionized the way cultural products are marketed globally, creating an entirely new approach to selling traditional crafts and artisanal goods from around the world.

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The Body Shop (founded by Anita Roddick)
Anthropologie (founded by Richard Hayne)
Pier 1 Imports (founded by Charles R. Tandy)
World Market (founded by Wayne Badovinus)