Which gaming company pioneered the concept of a battle pass as a loyalty program, significantly changing how free-to-play games monetize and reward player engagement?

Customer loyalty programs have evolved dramatically in the gaming industry, offering players everything from exclusive content to real-world rewards. As gaming companies compete for player retention, these programs have become increasingly sophisticated. This trivia question tests your knowledge of innovative loyalty strategies in the gaming world that have changed how players engage with their favorite titles and platforms.

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Epic Games (with Fortnite)
Valve Corporation (with Dota 2)
Riot Games (with League of Legends)
Activision Blizzard (with Call of Duty)