Which renowned architecture firm deliberately chose bright orange as its primary brand color to stand out from competitors and symbolize creativity and innovation?

In architectural firms, brand identity extends beyond logos to color schemes that convey firm values and design philosophy. Colors can communicate innovation, sustainability, tradition, or luxury. This poll tests your knowledge of how major architecture firms leverage color psychology in their branding to position themselves in the competitive design market. Can you identify which prestigious firm made a strategic color choice that broke from industry norms?

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Foster + Partners
Snøhetta
Zaha Hadid Architects
BIG (Bjarke Ingels Group)