Which company pioneered the 'collaborative consumption' retail model in 2008 by allowing people to monetize their spare living spaces, fundamentally changing consumer attitudes about ownership vs. access?

The retail landscape has been dramatically transformed by innovative business models that challenge traditional ownership concepts. One particular strategy revolutionized how consumers access products without purchasing them outright, creating an entirely new market segment worth billions today. This poll tests your knowledge of pivotal retail strategy innovations that shaped modern consumption patterns.

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Airbnb
Uber
TaskRabbit
Zipcar