Which athletic brand first launched a successful mobile app that allowed customers to fully customize and visualize their shoe designs in augmented reality before purchasing?

The sports retail industry has undergone massive transformation through mobile commerce initiatives. Major athletic brands have leveraged smartphone technology to revolutionize how consumers shop for, experience, and engage with sporting goods. This poll tests your knowledge of a groundbreaking mobile commerce innovation that changed the athletic footwear market and created a new standard for product personalization and consumer engagement.

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Nike (with Nike By You, formerly NIKEiD)
Adidas (with miAdidas Creator Studio)
Under Armour (with UA Icon)
New Balance (with NB Custom)