Which sports product endorsement deal is widely credited with revolutionizing athlete partnerships when it generated over $1 billion in sales by its third year and created an entirely new retail category?

Product endorsements have dramatically shaped the sports retail landscape, creating billion-dollar empires and changing how athletes monetize their fame. Some endorsement deals have transformed not just careers but entire brands and retail strategies. This trivia question focuses on one of the most significant product endorsement deals in sports history that revolutionized athlete partnerships and created a retail phenomenon that continues to this day.

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Michael Jordan's partnership with Nike to create the Air Jordan line (1984)
Tiger Woods' endorsement deal with Nike Golf (1996)
David Beckham's lifetime deal with Adidas (2003)
LeBron James' partnership with Nike that included an unprecedented lifetime contract (2015)