Which celebrity's 2003 endorsement deal is credited with saving Chanel's perfume business and generating an estimated $100 million in sales within just months of the campaign launch?

Throughout marketing history, certain celebrity endorsement deals have completely transformed brands and created iconic associations that last decades. These partnerships sometimes rescue struggling products, launch new ones into the stratosphere, or reinvent a brand's entire image. Test your knowledge of these famous people and the product endorsements that changed marketing history!

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