Which American company is credited with opening the first true self-service grocery store in 1916, revolutionizing how people shop by allowing customers to select their own items?

The modern shopping experience we take for granted today was once a revolutionary innovation. In the early 20th century, most grocery stores operated with clerks who gathered items for customers from behind counters. The self-service concept fundamentally transformed retail by allowing customers to select their own merchandise, changing shopping behavior forever and leading to the supermarkets and department stores we know today. Test your knowledge about this pivotal moment in retail history!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Safeway
Kroger