Which innovative social media campaign strategy helped NASA's astronomy content reach over 150 million impressions in 2020?

NASA has become one of the most followed government agencies on social media, transforming complex astronomy concepts into engaging content for the public. Their strategic approach to social media has revolutionized how astronomical discoveries are shared and consumed by non-scientists. This poll explores a fascinating aspect of their digital marketing strategy that helped them achieve astronomical engagement rates.

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The #AskNASA live Q&A sessions featuring astronauts answering questions from space
Their "cosmic influencer" program partnering with celebrities to promote space missions
The user-generated content approach with the #SpotTheStation campaign
Their premium subscription model offering exclusive first-look access to telescope images