Which traditional celebration was transformed into a global marketing phenomenon when Coca-Cola's campaigns in the 1930s permanently changed the iconic figure associated with this holiday?

Cultural traditions play a significant role in retail marketing strategies worldwide. Brands often leverage traditional celebrations to connect with consumers on a deeper level through cultural resonance. This trivia question explores how a major international brand successfully incorporated a traditional celebration into their marketing strategy, resulting in one of the most recognized cultural marketing campaigns of the modern era.

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Christmas (Santa Claus)
Easter (Easter Bunny)
Halloween (Jack-o'-lantern)
Valentine's Day (Cupid)