Which major retailer was the first to launch an AR feature that allowed customers to virtually place furniture in their homes using a mobile app?

Augmented Reality (AR) is transforming how consumers interact with products before purchase. This technology allows shoppers to visualize items in their own space, reducing return rates and enhancing customer satisfaction. As major retailers invest heavily in AR capabilities, understanding this technology's impact and implementation has become crucial for retail professionals and marketers. Test your knowledge about the current state of AR in retail!

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IKEA
Amazon
Wayfair
Target