Which company originally created the Guinness World Records book in 1954, and why was it developed?

The Guinness World Records brand has evolved significantly since its inception. Originally created to settle pub arguments about what constitutes a record, it has become a global authority on achievement. This poll tests your knowledge about the fascinating history behind this iconic brand that has documented extraordinary human achievements and natural wonders for decades.

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Guinness Brewery, to settle pub arguments about what constitutes a world record
National Geographic, to document extreme natural phenomena around the world
Olympic Committee, to track and preserve the history of Olympic achievements
BBC Broadcasting, to create content for their first international documentary series