Which astronomy retail brand underwent a controversial logo redesign in 2019 that replaced their iconic telescope silhouette with a simplified constellation pattern, causing significant customer backlash?

The astronomy industry has seen remarkable retail innovations and branding strategies over the decades as companies compete to sell telescopes, star-mapping software, and observational equipment. Major players have developed distinctive brand identities to capture the imagination of both professional astronomers and amateur stargazers. Test your knowledge of astronomy product branding with this challenging question!

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