Which major American transportation company was formed through the merger of Yellow Freight and Roadway, adopting a completely new brand identity in 2012?

In the competitive transportation industry, brand identity often evolves through strategic mergers and acquisitions. This trivia question tests your knowledge of a significant rebranding that reshaped the American transportation landscape. Consider how corporate identities transform through mergers and how these changes affect market perception, customer loyalty, and industry positioning.

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