Which gaming marketing campaign was the first to cost over $100 million and included a Hollywood director for live-action commercials, ultimately helping the product break first-day sales records in 2010?

In the competitive world of gaming, marketing campaigns can make or break a product launch. Some campaigns become legendary in the industry, completely transforming a company's fortunes or establishing new franchises in spectacular fashion. This trivia question explores one of the most influential marketing campaigns in gaming history that revolutionized how games were promoted to mainstream audiences.

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Halo 3's 'Believe' campaign with diorama battlefield scenes
Call of Duty: Black Ops' 'There's a soldier in all of us' campaign directed by Rupert Sanders
World of Warcraft's celebrity-filled 'What's Your Game?' campaign featuring Mr. T and Ozzy Osbourne
Grand Theft Auto IV's viral marketing campaign with fake websites and interactive phone lines