Which retail innovation did Netflix implement in 2017 that significantly boosted their customer engagement and reduced churn by allowing offline viewing?

The streaming wars have transformed how film and television content reaches consumers. Major studios have revolutionized their retail strategies to compete in this digital marketplace. This trivia question explores how one leading platform used innovative retail customer engagement techniques to drive unprecedented subscription growth during a key period. Test your knowledge of the business strategies that shape the entertainment we consume!

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Download & Go feature that allowed subscribers to download content for offline viewing
Interactive storylines where viewers could choose different plot paths (introduced in 2018 with Black Mirror: Bandersnatch)
Recommendation algorithm that used machine learning to suggest similar content from competing platforms
Studio-direct purchase option allowing subscribers to buy new theatrical releases during the pandemic