Which architectural firm pioneered the concept of 'digital brand fingerprinting' in 2018, allowing clients to interact with 3D building models via augmented reality before approving designs?

The architectural industry has seen revolutionary changes in how firms establish their brand identity in the digital era. From iconic building designs that serve as living logos to innovative digital presence strategies, architectural firms are redefining how they're perceived in the marketplace. This trivia question explores a groundbreaking brand identity shift that changed how architectural firms present themselves to clients and the public.

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Foster + Partners
BIG (Bjarke Ingels Group)
Zaha Hadid Architects
Gensler